The Hokkaido Canada Society was established to deepen understanding and further promote exchanges between Hokkaido and Canada. Hokkaido, which is blessed with its spaciousness, natural scenic beauty, and plentiful natural resources, is viewed within Japan as a region with great potential. Hokkaido's cold and snowy climate, however, make it necessary to strive to create a comfortable winter life style. Thus it is important to collaborate with other northern region counteries like Canada, to promote exchanges in many different fields such as culture, education, sports, and economic activities. It is hoped that the Hokkaido Canada Society will play an active role in the development of relations between Hokkaido and Canada.